We aren’t just living in nature, we’re a part of nature; it’s where we thrive. And yet, over time we’ve managed to remove more and more of it from our living environments. Human-made interiors, synthetic fabrics, and chemical-laden products have been established as a modern-day norm—but that’s finally starting to change as we explore natural fabrics like cotton, linen, and wool inside our homes.
A return to the natural world is blooming, and we see it in every direction. We’re all craving more time outside—outdoor recreation is on the rise for Americans. And we’re realizing that nature holds the key to our well-being—with exposure to nature connected to benefits from decreased cardiovascular risk1 to increased mental health1. Nature has always been there, but as we rediscover its power, it’s only natural that we’d want to bring it inside our homes.